Burton Snowboards: The Original Snowboard Innovators

Burton is the most iconic name in snowboarding, the brand that helped launch the sport and continues to lead it today. Founded by Jake Burton Carpenter in 1977, Burton has spent decades pushing the boundaries of snowboard design, performance, and progression. Whether you’re new to the game or a seasoned shredder, there’s a reason so many riders start, and stay with Burton.

From legendary models like the Custom and the Process to beginner-friendly boards like the Ripcord, Burton’s lineup covers every style of riding. Their gear is known for smooth flex, dependable edge control, and tech like Channel binding systems, Frostbite edges, and Super Fly cores. On top of that, their commitment to women’s-specific designs and youth gear makes them one of the most inclusive and accessible snowboard brands out there.

Burton also walks the talk when it comes to sustainability, community, and rider support. With initiatives like bio-based materials, bluesign®-approved fabrics, and support for grassroots events, they’re not just building snowboards, they’re shaping the culture of the sport. If you want gear that performs, lasts, and comes with decades of credibility, Burton’s a no-brainer.

RESORT

A resort snowboard is the ultimate all-rounder—designed to handle everything the mountain throws at you in a single day. Whether you’re carving early-morning groomers, hitting jumps in the park, or dipping into some sidecountry pow, a resort board delivers the perfect balance of versatility, control, and fun. It’s the go-to choice for riders who want one board that can do it all without missing a beat

FREESTYLE

A freestyle snowboard is built for creativity and control—perfect for park laps, jumps, rails, and side hits. With a softer flex, twin shape, and playful feel, it’s designed to spin, press, and pop with ease, making it ideal for riders who want to turn the whole mountain into a terrain park. Whether you’re throwing tricks or just cruising with style, a freestyle board keeps things loose, fun, and dialed in for expression.

POWDER

A powder snowboard is your go-to for deep days—shaped to float effortlessly through fresh snow like a surfboard on a wave. With wider noses, tapered tails, and setback stances, these boards keep you riding high and smooth, even in waist-deep conditions. They’re not built for the park or icy groomers—they’re made for storm chasers and powder hounds who live for the thrill of untouched lines and bottomless turns.

SPLITBOARD

A splitboard is a backcountry rider’s best friend—built to split in half for uphill touring, then lock back together for the ride down. With climbing skins and touring bindings, it lets you hike deep into the mountains without a lift in sight. Once you reach the top, it transforms back into a full-performance snowboard for the descent. If untouched powder, no crowds, and earning your turns are your vibe, a splitboard is how you get there.